Some Things I've Been Persuaded About

1. Advertisers want consumers to feel “cult like devotion” for brands, not just loyalty
2. Advertisers take advantage of people’s fear of loneliness, and so imply that purchasing a product will enable consumers to achieve a desired lifestyle involving community
3. Advertiser take advantage of people’s need for meaning in their lives, and so imply that purchasing a product will enable consumers to achieve a desired lifestyle involving narrative and transcendence
4. Brands seek to set up emotional connections with consumers, because this connection cannot be mimicked unlike the actual products… but can it?
5. It is an actual concern these days in marketing that consumers will get lost in the brand experience and will be confused about the actual product trying to be sold

P.S. "The Art of Loving" should be read, by all that are ready for different results and are tired of the same old crap...